Return on Marketing Investment
I was asked a great question this morning on how an organization empirically quantifies marketing results. After all, how do you separate the people who would have bought your products and services without your advertising from those who showed up because of your advertising? In short, you don’t. But that…
7 Deadly Assumptions of Online Marketing Success
John Jantsch is a marketing coach, award-winning social media publisher and the author of two best selling books- Duct Tape Marketing and The Referral Engine. His following article is via OPEN FORUM It’s not really enough to have a website. These days you must create a total web presence, but…
5 Often-Forgotten Social Media Etiquette Rules
From Jean Aw, NOTCOT, via American Express OPEN FORUM: If you’re like me, the personal and professional blend together in the social media world. By now, most of us are pretty practiced at living online. But there are still a few finer points that people miss when communicating online. But…
The DIYMarketers Quick Start Guide to Marketing With Video
Are you using video to market your business? If not, you’re going to be lost in a sea of search results and all the time, effort and money that you’ve put into your online marketing won’t be getting the return you were hoping for. Why video? All the…
Hands Down, The MOST VALUABLE Marketing Peninsula Businesses Can Buy
Una Boyle and Chris Goodwin from the Long Beach Peninsula Visitors Bureau (LBPVB) stopped in the other day to plan the upcoming annual membership drive for the organization. Una became Executive Director of the LBPVB just about the same time Keleigh started beachdog.com. Neither can believe how far both organizations…
5 Times More Popular Than The Super Bowl
On Wednesday, Facebook CEO Mark Zuckerberg announced that the site hit a half-billion active users. That’s nearly five times as many people as watched this year’s Super Bowl — the most popular television broadcast ever — and about four times as many people as voted in the 2008 U.S. presidential…
Happy Social Media Day!
I’ll bet you thought today was nothing more than a cloudy Wednesday in June… right? Wrong! Popular social media blog, Mashable, has officially declared June 30th as Social Media Day. Thousands are celebrating with meetups, tweetups, and more all across the globe. “Social media has changed our lives. It has…
Twitter: The Quick and Dirty on the Birdy
It’s 6:40 a.m. The alarm on my iPhone 3GS is singing and it’s time to drag myself out of bed to face the world. What is happening out there, anyway? I tap open my Twitter application – Twittelator for iPhone – and within seconds, I am flooded with a sea…
WordPress 3.0 – A Sneak Peak
As some of you may know, many of the websites created here at beachdog.com are built using WordPress. WordPress is a top-notch publishing platform with a focus on aesthetics, web standards, and usability. It is used for blogs about your dog and Fortune 500 companies alike. We like it for…
56% Public Wi-Fi Connections Made via Mobile Phones
Is your site mobile-friendly? Drop in next week and we’ll be happy to show you your site on a mobile phone – no charge and no commitment. Source:
