John Jantsch is a marketing coach, award-winning social media publisher and the author of two best selling books- Duct Tape Marketing and The Referral Engine. His following article is via OPEN FORUM
It’s not really enough to have a website. These days you must create a total web presence, but you’ve also got to create strategy based on overall objectives.
This is another way of saying unless your online activity ends in a sale you’ve failed in the game of online marketing. There are countless ways to fail on the quest to convert a pair of peering eyes into a paying client.
Below are just some of the assumptions online marketers make that prove deadly when it comes to successfully building trust and converting sales.