Assume people will come back because they like your site
Let’s hope every visitor likes what they find when they drop by, but give them a valuable reason to come back – or better yet, offer them something in exchange for their email address and permission to send them updates.
Test landing pages for the specific purpose of gaining their trust to gather contact details, or you will forever be left to hope they come back. Use great content, free seminars, and eBooks to draw them back.
Social media gets most of the buzz these days, but few things surpass an email campaign sent to a list that trusts you to send them valuable content.