7 Deadly Assumptions of Online Marketing Success

Assume traffic is the goal

Marketers love to obsess over traffic numbers. I’ll admit that, I do it too, but it’s not really that important of a metric if those visitors get confused, turned off and leave.

Most site owners would benefit from spending half of their traffic generation efforts and dollars on conversion instead. Hiring a landing page consultant and testing every element of your site may pay off faster than hiring an SEO coach.