Assume no one reads blogs
A larger number of business owners I encounter still falsely cling to the belief that if they don’t pour over dozens of blogs each morning then nobody must be reading blogs.
Here’s the big problem with that thinking. Everyone reads blogs – everyone that is that’s done a search in the last few years. You may not fire up a blog for reading enjoyment, but you are finding blog content when you go out there searching for answers.
Search engines love content that’s featured on blogs because the software makes it easy to add new content, draws links more naturally and is usually less sales-oriented than typical web page content.
All of this leads to me to tell you emphatically that your business needs an active blog.