The DIYMarketers Quick Start Guide to Marketing With Video

Are you using video to market your business?  If not, you’re going to be lost in a sea of search results and all the time, effort and money that you’ve put into your online marketing won’t be getting the return you were hoping for.

 

Why video?

 

  • All the traffic is going to video. By 2013, 90 percent of all web traffic will be video.  To say that videos are an untapped marketing opportunity for small business would be a gross understatement.  As you’re reading this article, take a moment to go over to Google and search on a keyword for your industry.  If you don’t see videos at the top, then you have the opportunity to own that space.
  • Google gives videos valuable real estate. Since Google purchased YouTube, they’ve given video’s some coveted top space in the search engines.  This means that more of your ideal customers will find you if you use video.

What kind of camera should I use?


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