Halloweentown?
It’s been a looong time since I’ve gone trick-or-treating myself, and I sometimes am sad that today’s kids don’t get to know and enjoy the Halloween of my youth. I’m talking homemade costumes, family decorated yards (some to invite and others to scare the bejesus out of you), brown paper…
5 Ways To Maximize Your (Limited) Advertising $
1. Create Compelling Content. Blogging is an easy way to do this. It creates more ways for people to find you and it tells your customers who you are. Good content builds trust, brand, reputation – all the things that make it easier for me to hand over my hard-earned…
Plan for Marketing ROI in 2011
The planning season for 2011 has begun. How will you improve your marketing effectiveness? Your marketing plan should include direct increase to profits, but it might also drive results such as an increase in market share, brand value or share prices. Your plan might focus on customer and/or employee retention….
It is easy to blog!
I’m sitting with a client right now, showing her the ScribeFire plug-in for Firefox, and how easy it makes blogging. Have you checked it out yet? Scribefire plug-in for FireFox ~Keleigh
Return on Marketing Investment
I was asked a great question this morning on how an organization empirically quantifies marketing results. After all, how do you separate the people who would have bought your products and services without your advertising from those who showed up because of your advertising? In short, you don’t. But that…
7 Deadly Assumptions of Online Marketing Success
John Jantsch is a marketing coach, award-winning social media publisher and the author of two best selling books- Duct Tape Marketing and The Referral Engine. His following article is via OPEN FORUM It’s not really enough to have a website. These days you must create a total web presence, but…
5 Often-Forgotten Social Media Etiquette Rules
From Jean Aw, NOTCOT, via American Express OPEN FORUM: If you’re like me, the personal and professional blend together in the social media world. By now, most of us are pretty practiced at living online. But there are still a few finer points that people miss when communicating online. But…
The DIYMarketers Quick Start Guide to Marketing With Video
Are you using video to market your business? If not, you’re going to be lost in a sea of search results and all the time, effort and money that you’ve put into your online marketing won’t be getting the return you were hoping for. Why video? All the…
Happy Customers Make For Happy Beachdogs
“Fantastic job on the e-letter!!!! As usual…. Do you know how much we appreciate you and your crew? You just don’t know!” –World Kite Museum & Hall of Fame Thanks, Kay & Sharon. YOU have no idea how motivated we are by praise! :-DD
