Washington State Tourism Industry In the Midst of Change
Many of you know, but others may not have heard, due to recent budget cuts, the Washington State Tourism office within the Department of Commerce will be eliminated this year. Here is some background information and an update on the current situation. Is there anything we can do to retain…
Thinking about using social media to grow your business?
Read this article by Robbin Phillips: Hate to disappoint, but Facebook, Twitter, blogs and other social media tools are not magical. They’re communication tools and communication is hard work. Connecting with your customers on a deep and emotional level can pay off big time for all businesses, but it can…
Quiz: Is your website out of date?
In today’s times, technology seems to change every day. A website that was considered technologically advanced ten-, five-, or even two-years ago may appear hopelessly out of date now. Here’s a quiz to help determine whether your small business should re-design your website. 1. Does updating the content on your…
11 New Year's Resolutions for Small Business Owners
From Barry J. Moltz via American Express OPEN: As a small business owner, this is the perfect time of year to reflect on areas of accomplishment or places where desired results were not achieved in 2010. Here are 11 resolutions every small business owner needs to make now to get…
Is there a villain in your social network?
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2011 SEO and Social Media Checklist
In addition to focusing on increasing last minute holiday sales, now is the time to make sure everything is in place to make 2011 a great year for your site and business. We should all check our sites for errors and be focused on SEO and Social Media all year…
Your Opinion Is Requested!
Google recently released www.20thingsilearned.com, an interactive online book about the fundamentals of the web. It explains concepts like cloud computing, malware, phishing, plug-ins and browsers. Illustrated by award-winning German illustrator and children’s author Christoph Neimann, the tome has a storybook feel that encourages the reader to relax and expect simple…
5 Ways To Maximize Your (Limited) Advertising $
1. Create Compelling Content. Blogging is an easy way to do this. It creates more ways for people to find you and it tells your customers who you are. Good content builds trust, brand, reputation – all the things that make it easier for me to hand over my hard-earned…
Plan for Marketing ROI in 2011
The planning season for 2011 has begun. How will you improve your marketing effectiveness? Your marketing plan should include direct increase to profits, but it might also drive results such as an increase in market share, brand value or share prices. Your plan might focus on customer and/or employee retention….
