The Beach to Chowder Challenge and the Discovery Trail Half Marathon are again sharing a date. The two events had distinct identities that needed to be merged for their website, print ads and rack cards. We’re pretty pleased with the result: sleek and modern like the Half Marathon and other chip timed races, yet retaining some of the funky fun that has been a part of the 5K/10K Run/Walk for more than three decades. Check out the site and let us know what you think.
We echoed the new look in a rack card, magazine ad and logo presentation, along with graphics for use in social media. The results are strong branding for the events.