US Data Consumption in One Day
Now I know why my head hurts! ~Keleigh
Small Business Saturday: Nov 27
Business Owners: Sign up – it’s painless and free and may just do you some good in these tough times.
IMPORTANT: HOW FAST DOES YOUR SITE LOAD?
Google made an announcement last week that could affect a lot of small business owners. In short, how fast your site loads is becoming more and more important if you want to be/stay at the top of the pile in search results. If you think your site may load to…
Real or Photoshop?
Sometimes it’s tough to tell if a photo is real or created by a talented creative using Photoshop. Well, here’s a site that claims to be able to tell the difference: Image Error Level Analyser How does it work? Every time you save a jpeg, there is some quality loss. …
Target Marketing By Zip Code
Thanks to EDC Solutions in Vancouver, WA for pointing out this great tool. Type in a zip code or address and see what area is covered on a map. What a great way to target direct mailings! http://maps.huge.info/zip.htm They have a lot more map tools, too: USPS Zip Code Boundary…
Halloweentown?
It’s been a looong time since I’ve gone trick-or-treating myself, and I sometimes am sad that today’s kids don’t get to know and enjoy the Halloween of my youth. I’m talking homemade costumes, family decorated yards (some to invite and others to scare the bejesus out of you), brown paper…
5 Ways To Maximize Your (Limited) Advertising $
1. Create Compelling Content. Blogging is an easy way to do this. It creates more ways for people to find you and it tells your customers who you are. Good content builds trust, brand, reputation – all the things that make it easier for me to hand over my hard-earned…
Plan for Marketing ROI in 2011
The planning season for 2011 has begun. How will you improve your marketing effectiveness? Your marketing plan should include direct increase to profits, but it might also drive results such as an increase in market share, brand value or share prices. Your plan might focus on customer and/or employee retention….
It is easy to blog!
I’m sitting with a client right now, showing her the ScribeFire plug-in for Firefox, and how easy it makes blogging. Have you checked it out yet? Scribefire plug-in for FireFox ~Keleigh
Return on Marketing Investment
I was asked a great question this morning on how an organization empirically quantifies marketing results. After all, how do you separate the people who would have bought your products and services without your advertising from those who showed up because of your advertising? In short, you don’t. But that…
