Una Boyle (left) & Chris Goodwin meet at beachdog.com to plan LBPVB Membership Drive 2011

Una became Executive Director of the LBPVB just about the same time Keleigh started beachdog.com.  Neither can believe how far both organizations have come–or that they’ve been at the business of promoting the Peninsula together for 13 years!

Chris is now the Data Coordinator for LBPVB, and an excellent one at that.  She and our very own Karl, who created the LBPVB databases, work together throughout the year to fine tune and improve both process and product.

While membership runs for the calendar year, the Visitors Bureau will run their 2011 membership drive from the Monday following Rod Run  (September 13th) through the end of the month.  Why so early?

Because of the Beach Vacation Planner.  We’re proudly producing the Planner again this year.  In order to get it produced, produced, printed and perfectly in the hands of those who begin vacation planning at the first of the year, we need all the member information the first week of October.

The print run is now at 75,000 copies which largely go off-peninsula, a lure piece to help people choose our beach as a vacation destination.  All LBPVB members receive a business listing in the guide and are eligible to buy full-color display ad space.

Ads are incredibly low-priced.  In fact, our fellows who produce similar guides in other communities tell us we’re nuts to sell ads so inexpensively.  Our distribution model is more targeted than many and our cost per impression is less than .008¢!  We’re able to make display ads inexpensive because the LBPVB and the City of Long Beach subsidize the guide.  Talk about a benefit of membership!

So watch for your renewal invoice on September 14th if you’re already a member of the LBPVB and be sure to get it back on time so you’re not left out of the Planner.  If your business is not a member, NOW is the time to stop in and change that!  If you’re interested in display ad space, contact Keith (keith@beachdog.com or 360-642-4431).

Once all the member information is verified for the Beach Vacation Planner, we start updating member information on funbeach.com, which is the most valuable marketing avenue Peninsula business owners can buy.  And, listing on the site is FREE for members, with links and other add-on advertising opportunities remaining INSANELY inexpensive by industry standards.

Don’t miss out!  Join or renew with the LBPVB today!

You can reach LBPVB at 360-642-2400 or:

• Executive Director Una Boyle  una@funbeach.com
• Assistant to the Director  vicki@funbeach.com
• Member Services:  chris@funbeach.com
• Volunteer Services:  joanne@funbeach.com
• Visitor Services:  ask@funbeach.com

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Hands Down, The MOST VALUABLE Marketing Peninsula Businesses Can Buy

Here it is, in blackline, grayscale and full color:

Next came the business and appointment cards, conveniently dual-purposed as one, two-sided card:

Finally, their rate card, which is really fun at 5 inches square instead of a traditional brochure shape.

J.D.’s signs recently finished interpreting our art for a sign and it looks GREAT!  You can see it yourself on Pacific Highway, in front of Marsh’s Free Museum in downtown Long Beach.  Esteem is on the north side of Marsh’s.

Congratulations on the successful launch of your new Salon & Spa, Jami & Tessah!

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Esteem Salon & Spa

Recently taking on a partner and naming the company Affordable Roofing & Construction, John stopped by a couple of months ago and asked me to design a business card that could double as a logo.  He knew he wanted to use the color blue and had a sketch of a letter ‘A’ turned into a house.  No problem!  I gave John a draftsman-like font and added a chimney to the A, using white for the main field color and blue stripes to give it color ‘pop’ and strength, while limiting the palette for less expensive reproduction.  Once John and his partner had signed off on the art, I put it on a CD in multiple file formats so he could use the art with other vendors.  Within weeks, I was seeing the look on trucks and signs all over the Peninsula, and hanging over their shop door in Ocean Park.

Most recently, I created a 2-part carbonless, consecutively numbered quote/work order form for the company.   It’s gratifying when clients let me show them how they can save money by first brainstorming without thought of budget and then putting the parts together in a way that makes best use of their resources and in an order that makes sense.  Because John told me about the variety of projects he had in mind before we started, that he had the time and inclination to work with vendors himself, and that he wanted to keep the cash flow as tight as possible, his art developed in a way that best leveraged his resources to meet his goals.

By letting one shop (ours) give him art for other vendors, he keeps his art production costs in check as multiple graphic designers aren’t starting from scratch.

By starting with a logo, and getting clear about its important elements (in this case, the font, colors and stripes), John was able to keep his brand consistent as he quickly moved through a variety of collateral projects.  In other words, he got more bang for his buck because he was smart–not with deep pockets.

Way to brand on a budget, Affordable Roofing & Construction!

–Keleigh

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Case Study: Branding on a Budget

We do our best to meet people where they want to be met in the marketing process.  Take the two brochures, below.

The one on the left, Willapa Harbor Scenic Highway 101 Willapa Heritage Corridor, was a project of Raymond High School senior Mitchell Hatfield.  He did a great job designing the brochure.  Keleigh helped him get the work from Publisher into a format an offset printer could use, then offered subsidized pricing to get them printed by the Willapa Harbor Chamber of Commerce and Dennis Company.  Pick up a copy at either the Willapa Harbor Chamber office or the Long Beach Peninsula Visitors Bureau and see if you can find all of the 400+ steel sculptures in the area!

The Astoria-Warrenton Chamber designed a brochure or their upcoming Ambassadors & Greeters Convention and just needed someone to take their art and quickly turn it into a short run of tri-fold brochures at a good price.  Done and done!

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Are you a DIY brochure designer?

“Are you sure she said I could do anything I want?” Keleigh asked Sue after reading the job jacket.

Gay loved the results.  What do you think?

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Meet Dave & Gay Weston

Sign makers of John Edwards’ era, craftsmen who hand-letter and understand first-hand the need for limited text, white space, and fonts tall enough to read at a distance…or at a drive-by speed, are hard to come by these days.  We met John after he had translated a few of Keleigh’s logo designs into signage for our shared clients.  He liked our work and decided to come to us for his business cards.

John creates hand-painted wood signs as well as cutting vinyl and screen printing for a variety of substrates.  He’s quick to say he’s not a designer…but now he knows one!

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Experienced Sign Painter, Ocean Park

I happened past Baker Bay Mobile Home Park the other day.   It’s such a beautiful spot, I almost wish I wanted to go back into the RV Park business.  Let’s face it, RV owners are a great group.  They’re either on vacation and enjoying the heck out of themselves, or they’re full timers, most of whom are ready to hang a flag to welcome guests and get some chat going.  I do miss our little park sometimes, especially seeing friends return year after year and hearing of their travels since we last saw them.

Baker Bay Mobile Home Park is a great opportunity for a couple or family who want to live and work at the beach. Karl did a nice job of building their site quickly and inexpensively using an “out of the box” theme for WordPress and the current owners’ text and photos.  It really expresses the feel of being on Baker Bay, one of my favorite Peninsula locations.

Another park for sale here on the Long Beach Peninsula, is the larger and more active Andersen’s RV Park.  Just a footpath to the beach, Andersen’s is the closest to oceanfront an RV Park can get here.    Owner Lorna Andersen Follis learned the business from her father, who built the park.  Maybe that’s why her team is constantly getting positive reviews, especially about their customer service.  They put in a new septic and completely redid the sites just a year or so ago.

We first built the Andersen’s RV Park site back in 1996 and, while it’s been updated regularly, it has stood the test of time very well.  Lorna gets so much positive feedback on it, we’ve been unable to convince her to update the visuals.   We listen to that; while we pride ourselves on our knowledge of marketing, particularly in the tourism niche, you ALWAYS know more than we do about the specifics of YOUR business.

Lorna’s most recent projects are a re-make of a card she hands out during check-in, and a custom-illustrated map of the park.  Her casual, friendly style, and her sense of humor come out in her collateral, don’t you think?

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2 (very different) RV Parks For Sale

Last year, I had the privilege of working with the Rotary Club of Seaside on their club pin and we’re working on a new website for them now.

In fact, getting involved in Rotary at the District level was something I really enjoyed as I got to meet, and work with, a lot of passionate people and learn more about Rotary and the good it does in the world. We just launched the website for our District Conference coming up in May, this year in Seaside, Oregon.  I was honored when asked to design the logo for the conference and a variety of collateral materials, including the registration form, flyers and swag.

Watch for Rotarians all over the Pacific Northwest on September 11, 2010, as we panhandle for Polio eradication.   While I have your attention, how about a little info on this crippling disease we are SO CLOSE to kicking off the planet?

Why should I care about Polio? I live in a certified Polio-free country.

• If Polio isn’t eradicated, the world will continue to live under the threat of the disease. More than 10 million children will be paralyzed in the next 40 years if the world fails to capitalize on its US$5 billion global investment in eradication.
• The life time care of one child with Polio will cost more than one and half million dollars in the USA.
• “Polio is just a plane ride away.”

What is Polio?

• A crippling and potentially fatal infectious disease, Polio (Poliomyelitis) still strikes children mainly under the age of five in countries in Asia, Africa, and the Middle East.
• Polio can cause irreversible paralysis, breathing difficulty or even death. Because there is no cure for Polio, the best protection is prevention. For as little as US$0.60 worth of vaccine, a child can be protected against this crippling disease for life.
• The Polio virus is only found in human hosts, making it possible to eliminate the disease.
• Historically, Polio has been the world’s greatest cause of disability.

END POLIO NOW

How is it spread?
The route of infection is people to people contact. The virus is found in the feces of infected individuals. Hygiene is a factor.

How is it prevented?
The primary prevention method is vaccination. There are two primary types of vaccines, inject-able and oral. Because the route of spread is oral-fecal, the oral vaccine is effective. The cost of the oral vaccine is less, the oral is easier to administer and better accepted so the oral route is preferred in much of the world.

What has this got to do with Rotary?

In 1985, there were 350,000 cases in 125 countries around the world. When it was obvious that the USA was close to eliminating Polio within its borders, Rotarians made a pledge to eradicate this disease. Rotary’s vast network of 1.2 million members have contributed money, volunteer time, and networking expertise to the Polio eradication effort. Rotary’s leadership, beginning in 1985, inspired the World Health Assembly to pass a resolution to eradicate Polio, which paved the way for the formation of the Global Polio Eradication Initiative in 1988.

How much progress has been made?
Polio remains endemic in only four countries: Nigeria, Afghanistan, Pakistan and India. As of April 20, there have been 2 cases in Nigeria, compared to 193 in the same time last year. There have been 19 cases in India compared to 32 last year. There have been no new cases in the following 5 weeks. A country must be Polio free for 3 consecutive years to be considered eradicated. If one case is reported, the clock starts over for a country.

Interested in reading more, getting involved or making a donation toward this work?  Visit rotary.org/endpolio.

Thank you.

Keleigh

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Rotary Projects

Good timing for the Sea Breeze Charters fleet of business cards to arrive!

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It’s Peak Buoy 10 Season!

Like most of the events produced here on the Long Beach Peninsula, WSIKF is 100% volunteer driven.  Still, the organization manages to stay in the black while producing a stellar week of events, including guests from around the world.

You can download a copy of this year’s program now, or pick one up at the Long Beach Peninsula Visitors Bureau, the Kite Museum, or the event’s information booth during the festival.

When you see someone wearing an official WSIKF ID badge, shake their hand and tell them THANK YOU for volunteering their time and talent. They don’t hear it enough!

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HOT OFF THE PRESSES