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Posted on May 13th, 2010 |
A college buddy of mine blogged recently on the benefit of social media for small business. I like his 10 questions for those getting started in using this effective media:
- What will make you stand out among the others “yelling into the chasm?”
- Who is your target audience?
- Who are your direct competitors?
- What could be some indirect inhibitors?
- Do you have a marketing plan – written down with goals, strategies, tactics and a reasonable budget?
- Is there a strategy or tactic within your marketing plan that social media could compliment / support (Public Relations, etc.)?
- Do you have the manpower/ time for social media marketing?
- (If not) Do you have the budget to outsource components of social media marketing?
- Do you know how to carry on an engaging conversation?
- Do you have patience?
He also referenced an article on the Small Business Success Index; it’s a quick snapshot on how small business owners like YOU are using social media for business. Worth the read.
~Karl
Hey Karl –
Thanks for the mention. So glad to have you cite my article and those I referenced for your post. It’s great to have you working the social media charm up there!
Keep Cooking!
Andrew B. Clark
The Brand Chef