You’re not alone.  The rules are changing quickly;  social networking and mobile-friendliness are as, if not more, important to most businesses than the mighty search engine rank.

QwikCall.com is an example of a site that did the deed, and with a high degree of professionalism, I might add.  The site owner, Patricia, had two clear goals; she wanted to make the site easy to edit and also optimized for search engines.  I thought the static site’s design needed a bit of professional polish and Patricia wasn’t afraid to update her look.  We were able to make a plan with quick turnaround because Patricia had already gathered all the information needed to complete the project.

I re-created their static website using WordPress, using a pre-designed theme that just needed a little customizing to make it uniquely ‘QwikCall’.  Approaching a site build in this way is efficient, which translates to less expensive, and is a perfect match for clients who aren’t already heavily invested in a visual brand.

Using keywords within the text of the page, our team reworded much of the content to make it ‘search-engine friendly’ and created a meta tag set using the same carefully chosen and researched key words.   Since QwikCall.com was an aged domain, we then just had to sit back and wait for Google and friends to re-index it so we could see the results of our efforts, which pleased us and, more importantly, Patricia.  Great project!  ~Karl

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