4 Easy Ways to Engage Your Facebook Fans.  Mashable has a gift for cutting to the chase.  These four tips will help you move from broadcast mode and into engagement.  This one is a must-read.

5 Essential Apps for Your Business’s Facebook Fan Page.  If you are using Facebook for business, give this article a read.  If any of the apps sound like something you want to engage, but you’re a bit overwhelmed about HOW to do that, we can help.

The Small Business Guide to Google Apps.  Using the suite of apps essentially places all of your data in “the cloud”, meaning yuou can access it anywhere, any time, from any internet connection.  They integrate with one another, making it easy to increase your productivity.  There are free and pay versions of many of the products; the best way to start is to sign up for a Gmail account and start clicking.  And don’t forget to claim your listing in Google’s Local Business Center!

10 Essential Social Media Tips for B2B Marketers.  If your business sells to other businesses, and uses Social Media, Mashable has some solid advice on how to maximize your efforts.

Yelp for Business:  4 Steps for Success.  Yelp, if you’ve been nose to the grindstone and not noticed this popular site, is a site where customers recommend (or leave negative feedback on) businesses based on their experiences.  In urban areas, this is a BIG deal as end users see it as a go-to place for deciding where to spend their money.  As the article says, If your business has been around long, you probably already have a page; you’re just not holding the reins yet. You’ll want to step in and take control of it as soon as possible, because using it correctly can bring you new business and prevent any negative word of mouth from hindering your growth and success.

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