Seattle-based bag manufacturer Tom Bihn has a Seattle factory showroom/retail store that is open to the public one day per month. Otherwise, the bags are available exclusively through its Web site.   What makes Tom Bihn’s social media efforts successful?

• Engagement Began With Forums
• Blog Is Central Hub
• A-Ha Moments On Flickr
• Two-Way Enagement On Facebook
• Demo Videos On YouTube
• Tweets Are Content Mix

They’re doing exactly what we’ve been telling you to do.  Their marketing approach hasn’t changed; they’ve adapted it to media that is changing.  They still do all the things they used to do; they’ve simply figured out how to do them online using the latest technology.  They have a nice mix of using each social site for a unique purpose while also reinforcing their brand with the same message on each.  Take a look at Tom Bihn – they’re doing a great job.  How do we know?  Results speak.

Read the Tom Bihn Social Media Success Story on openforum.com