Interesting article on the American Express Open Forum today:

“Dell is a shining example of a brand that has managed to turn their Twitter presence into both a customer service and sales outlet. Dell may be a big corporation, but the story behind the $6.5 million they’ve raised from their Twitter presence is one that shines a light on a road to success that any company, regardless of size, can learn from and emulate. “   Read the full article.

Is your businesses’ social networking plan making a profit or just costing you time?