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This 5-part post is a primer on QR Codes:
- Page 1: What are QR codes? What do they do?
- Page 2: How does QR codes work?
- Page 3: QR codes in action
- Page 4: Why QR codes are here to stay
- Page 5: Why do I need QR codes?
Page 3 of 5: QR codes in action
QR codes are starting to show up in magazines, newspapers and billboard advertising, as well as coffee mugs, signs, t-shirts, scarves – you name it. Google is beta testing a QR code-based map feature. The codes are most successful when they give users information that they wouldn’t otherwise have. Realtors are using them so you can drive by a home for sale and have a cell-phone sized virtual tour of the inside of the house. Tour companies are developing DIY tours using the codes. Hollywood is using them to promote movies; look at the ad, scan the code and you can see the trailer. Product manufacturers are using them to offer coupons.
The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more information, including links, geographic coordinates, and text. They are also very accessible; all you need is a smart phone and not specialized scanning equipment like you see at your local grocer.
QR codes are gaining a lot of momentum in the United States. Recent QR code campaigns by both Starbucks and Pepsi have grabbed the attention of companies and agencies all over the country. Ralph Lauren is one example of a multichannel retailer taking advantage of QR codes in offline advertising:
This ad’s code takes you to the movie’s trailer:
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