Seaview One Stop: Branding Mavens!
Have you noticed some changes at Seaview One Stop [SOS] lately? The building’s gotten a fresh coat of ‘Texaco Gray’ paint, there is a new sign out front and another above the door. But its when you go inside that the real changes grab you. Everything is old-fashioned Texaco style, from the custom Pepsi cooler to the vintage signs on the wall. The SOS bathroom might be the best public-use restroom on the Peninsula!
Katee Woodby was well on her way to developing her brand when we first started working together. She’d done a tide book, coffee cups, some signage, beach balls… she knew what she wanted but was having some trouble keeping consistency in her logo and designs. Our first task was vectorizing the SOS logo and providing the artwork in multiple file formats on disc, including a couple of variations for embroidery application through Lost Weekend Clothing Company. This way, Katee is be able to use her logo when ordering from a variety of vendors.
Next came using the logo in a variety of applications, including:
Business Cards
Coffee Loyalty Cards
Loyalty Rewards Program Advertising Flyer with Coupon
‘Peel-N-Seal’ Business Envelope
While Katee and Keleigh were working on all of these print projects, the web team was busily building SeaviewOneStop.com.
Katee has a few more projects in the works, including hot cups, rubber stamp and… oops! We aren’t letting that cat out of the bag! Stay tuned!
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