Are you heading to the Health Fair?  This is a super value; presentations by local health professionals, free lab screenings and even a coupon for $50 off a mammogram.  And, for the kids, free finger printing and ID kits.  You can even sign up to win a Bone Density Scan.

We’ve been delighted to work with Ocean Beach Hospital [OBH] on their advertising brochure for this event since it began.  It’s a great example of what CAN be done on a tight timeline.  After all, lining up all the details for an event like this simply doesn’t happen 4-6 weeks before the event, which is how much time we’d typically plan for this type of project.  There’s the intial meeting, followed by design concepts, proofs, more proofs, pre-press and, finally, press time, then there’s the trim and fold, packaging and shipping the completed product.

Alan Craft is on top of his game over at OBH.  He’s new to his position since the last fair, but not new to the job itself.  Knowing we had produced the piece in the past, he contacted us months ahead of the event to firm up pricing and timeline and even went over design changes so all that was left to do was insert the final details in text and photos.  We were able to set a ‘drop dead’ date for those details to be to us, fly through proofing, take it through press and have product to the Chinook Observer for distribution–in less than 2 weeks.  Whew!  Thanks to Alan’s planning, we were able to save the hospital rush fees in our shop, the printery and shipping and still make the deadlines needed.

Way to go, Alan!  We think son David doesn’t fall far from the tree.

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