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Archive for August, 2009

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Downtown Long Beach, Washington!

Aug 3rd, 2009 by Keleigh | 0

Kiosk Brochure - Long Beach WAKiosk Brochure - Long Beach WA

They’re here!  The downtown Long Beach, WA walking maps have finally found their way home.  You see, they decided to take an extended trip across the country on their way here from the print shop.  I couldn’t begin to explain how the shipper lost a thousand-pound palette of brochures, but it happened.    In fact, as much as I hate to admit it, this sort of thing happens once a year or so.

The worst case of “lost in shipment” we’ve been through was an entire truck with eight palettes of paper headed to our print shop.  Hours before the press run, the truck was finally located; in Vermont!  Thank goodness for our relationship with our print rep;  as soon as the truck went off the radar, he scurried to get a replacement order of paper rolls on a truck and had that truck stay put until the last minute it could leave while keeping us on schedule for that press run.  The paper on the second truck wasn’t exactly what we’d specified; that had to be ordered months ahead of time.  But he saved the day when he was able to dispatch that truck and give us the choice of delaying the print run or going with a slightly different paper.  The difference was imperceptible to all but the most finicky of us, so we were able to make our press schedule and deliver on time.  Thanks, Greg!

I’m really proud of this particular brochure and look forward to watching tourists interact with it, my favorite way of getting feedback that will drive changes before it goes to reprint.  I’m also looking to the upgrade currently in process to the Discovery Trail map panel of the brochure. We’ve got a photo shoot planned, GPS mapping–oh the excitement of it all!  Details on that project will undoubtedly be coming in another post.

This piece coordinates with a video which plays in a small kiosk downtown, between Funland and the Police Station.  Stop by our ‘kennel’ or head downtown to pick up a copy!

~Keleigh


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Event Marketing With Social Networks

Aug 1st, 2009 by Keleigh | 0

Facebook.com/funbeach

We’ve had several inquiries in the past couple of weeks about marketing events with blogs and social networks like FaceBook, so we thought we’d share of of that Q&A with you.

You may have read our recent post with information on demographic groups and how they are using the internet.  For the purpose of this discussion, here

are a few important considerations:

  • If your audience is under 22, focus efforts on MySpace.
  • If your audience is young families and single people into their early 30′s, focus more on FaceBook.
  • If your audience is senior/retired, email is going to get the best response.
  • …And then there are those of us in the middle, which is a bit of a crap shoot at the moment.

Ideas For Promoting an event in the Long Beach Peninsula Area

  • Create an event off your page.  Do so and then send an invitation to your friend list.  They will be asked to RSVP which is great for closing the sale.
  • Ask other merchants, and your friends & fans, to help you populate the page with any photos anyone may have shot in prior years.
  • Consider starting a fan club and/or a group to discuss the event.  The more avenues you create for people to learn about the event, the more successful you’ll be.
  • Ask your fans/followers to “share on facebook” what you post about the event.  That means they will re-post it to their profile/wall, which will extend it to all their friends/fans.
  • Ask also that anyone with their own business website or blog share the information there.
    • >> Seek out sites for other events, performers, fans of the bands that are coming, etcetera, and post (in a comment) or request (via email) a link back to your site.  A great way to do this is by leaving a complimentary comment on someone else’s blog post about their event or band or performance, along with a link back to your event page with “you might enjoy coming to the beach for EVENT NAME on DATE
    • >> Tell your site visitors what to do to help you. “Like this event?  Share us on Digg by clicking on the icon at the bottom of every page of our site.”  ”Do you Tweet?  Spread the word about this great event!”  etc.  Ask them to do as many as they can.

    The overreaching goal here is to get as many hands as possible pushing on the “buzz flywheel”. The more buzz you can create, the more it will create itself.  If you can get a core group of people to commit to doing the initial push on the flywheel with the above, it can/should take on a life of its own.  Once you have a presence on FaceBook and MySpace, the bullets with >> are critical; this how you get ‘new blood’ into the system and where it can start multiplying exponentially.

    It’s a lot of work, but it only costs you time and, it works!  Of course, we’d be happy to do this kind of promotion on your behalf.  Just call! 360-642-4431

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    We’re Customer of the Month!

    Aug 1st, 2009 by Keleigh | 0
    Lost Weekend Clothing Customer of the Month

    Lost Weekend Clothing has named us Customer of the Month for August!

    http://lostweekendclothing.com/beachdogcom/



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