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Event Marketing With Social Networks

Posted on Aug 1st, 2009 by Keleigh | 0

Facebook.com/funbeach

We’ve had several inquiries in the past couple of weeks about marketing events with blogs and social networks like FaceBook, so we thought we’d share of of that Q&A with you.

You may have read our recent post with information on demographic groups and how they are using the internet.  For the purpose of this discussion, here

are a few important considerations:

  • If your audience is under 22, focus efforts on MySpace.
  • If your audience is young families and single people into their early 30′s, focus more on FaceBook.
  • If your audience is senior/retired, email is going to get the best response.
  • …And then there are those of us in the middle, which is a bit of a crap shoot at the moment.

Ideas For Promoting an event in the Long Beach Peninsula Area

  • Create an event off your page.  Do so and then send an invitation to your friend list.  They will be asked to RSVP which is great for closing the sale.
  • Ask other merchants, and your friends & fans, to help you populate the page with any photos anyone may have shot in prior years.
  • Consider starting a fan club and/or a group to discuss the event.  The more avenues you create for people to learn about the event, the more successful you’ll be.
  • Ask your fans/followers to “share on facebook” what you post about the event.  That means they will re-post it to their profile/wall, which will extend it to all their friends/fans.
  • Ask also that anyone with their own business website or blog share the information there.
    • >> Seek out sites for other events, performers, fans of the bands that are coming, etcetera, and post (in a comment) or request (via email) a link back to your site.  A great way to do this is by leaving a complimentary comment on someone else’s blog post about their event or band or performance, along with a link back to your event page with “you might enjoy coming to the beach for EVENT NAME on DATE
    • >> Tell your site visitors what to do to help you. “Like this event?  Share us on Digg by clicking on the icon at the bottom of every page of our site.”  ”Do you Tweet?  Spread the word about this great event!”  etc.  Ask them to do as many as they can.

    The overreaching goal here is to get as many hands as possible pushing on the “buzz flywheel”. The more buzz you can create, the more it will create itself.  If you can get a core group of people to commit to doing the initial push on the flywheel with the above, it can/should take on a life of its own.  Once you have a presence on FaceBook and MySpace, the bullets with >> are critical; this how you get ‘new blood’ into the system and where it can start multiplying exponentially.

    It’s a lot of work, but it only costs you time and, it works!  Of course, we’d be happy to do this kind of promotion on your behalf.  Just call! 360-642-4431

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