We began our working relationship with Willapa Behavioral Health when developing a logo for the organization as they prepared to move into their new facility on Pacific Highway in north Long Beach.  The director at the time was theming the building decor and all its collateral material to the same muted color palette.  She had a clear vision and the result was a suite of logo design & development, with application to business cards, appointment cards, letterhead and a couple of different envelopes.

The logo tells a story of chosing paths through sometimes emotional waters and cloaking forests to the sunshine of recovery while also reflecting the region the agency serves in both north and south Pacific County:

Time passed and, with the coming of new director Eric Cummins and the great ideas of long-time employee Patsy Chapel, the logo was stepped up a bit in the color zone.  At the same time, we updated letterhead, envelopes and business cards, we created a brochure and website:

http://www.willapabh.org

Kudos to Eric and Patsy.  The updated color scheme imparts a happier, more welcoming feel.   By combining projects, they ended up with a suite of products that seemlessly communicate their brand.  Because they were smart in their planning, the organization saved on art time and content development by leveraging project efforts.