When John Thero needed a new web presence for his company, he asked trusted friends and associates who to call.  We’re delighted that we were on that list of answers!

John’s company, Thompson Machinery Sales, is in Henderson, Nevada.  He needed his existing site brought up-to-date technologically.  He was also aware that it could be more user-friendly and he wanted to be able to edit it in-house.  The scope of his business model meant that Search Engine Optimization was a key consideration and part of his online marketing plan.

Karl worked with John to recreate his site in WordPress, a great solution for folks wanting to update sites on their own.  It also lets a business get online quickly because they can start by choosing from a wealth of  “themes” for look and feel.  While most business clients don’t (and shouldn’t) use a theme without customizing it to match their existing branding, starting this way saves both time and budget.  The men located a theme John liked that evoked strength and masculinity, then tossed the job to Keleigh for some visual brand customization.

While she was playing with her digital pencils and paintbrushes to respond to John’s request, Karl worked with him to add a variety of functional elements that would make the site truly exciting with expanding posts, slideshows, language translation and interactive forms.

Meanwhile, Kathy took charge of researching the large equipment industry and how it is affected online so as to generate keywords and integrate the necessary features to help Thompson Machinery Sales garner more Google recognition.  She also worked with two of our extended network, a videographer in Las Vegas and a professional writer, to expand the content of the site for benefit of her Search Engine Optimization efforts.

All the parts came together quickly once each arm of this project came together and *poof* a website was born.  Kathy checks in on the progress of the site’s search engine rank and we’ve all been pleased to see it leaping upward weekly.  Owner John Thero has been pleased with the layout and functionality and is eagerly working toward adding more content to help increase web traffic and business on his own.

We all enjoy projects like this one immensely because it our client knew his strengths and weaknesses, was willing to pay for what he didn’t have time, talent or experience to do himself, was quick to respond with his part of our team equation and, most importantly, we’re all seeing RESULTS.

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