This was a fun project.  Don Couch, President of Sterling Pacific Corporation, had a clear vision of the function of his site and of the general feeling he wanted the visuals to convey.  He also had a lot of trust in us to give him a professional site that would meet his needs and that is music to our ears.

Here’s a not oft-admitted nugget-o-knowledge:  When you give us more freedom to do right by you, we give more free add-ons because, well, it’s fun and we have the time since we can rely on our expertise rather than jump through hoops.  Trust is something we don’t take lightly around here; we try to always repay it in greater measure than expected.

So, when Don told us he was happy to let us have freedom in the decision making along the way so long as his objectives were met, there was a little happy dance on the part of the web team, followed by the dreaming up of ideas we could give Don that would improve his online presence without compromising the machine-like and precise presentation we expected his clients to appreciate.

We also especially enjoyed this job because we got to learn a bit about an industry with which none of us were familiar.  You see, Sterling Pacific is in the business of, amongst other things, doing appraisals and certifications of BIG airplanes around the globe.  We hadn’t even heard of FAA DAR Services, so Kathy‘s search engine optimization research opened a new world for us.

Now we’re looking forward to peeking back in six months or so and seeing if the precise terms chosen bear fruit.  Stay tuned…