We fell in love with Lost Weekend Clothing Company shortly after they opened for business here in Long Beach.  Not only do they do stellar quality custom embroidery, Craig and Troy (and their handsome Boston Terrier, Tank) are just plain nice.  They’re very quality and cost-conscious on behalf of their customers and take good care of us here in teeny tiny town, with prices below what this office had been paying for non-embroidered polos, shirts towels and duffels.

We’ve had our own logo stitched up for some time.  If you like it and want to get some beachdog gear of your own, or one of our much-used jowel towels, we leave an open license with the fellas so you can do that.  All you need to do is give them a  jingle to take a look at a catalog and tell them it’s our logo you want.  The same is true of the South Pacific County Humane Society logo.

Here’s the exciting news:  Lost Weekend Clothing is now online! 

LostWeekendClothing.com launched recently, the final step in a package of products and services we’ve been working together on.  They wisely took advantage of our bundling of services to save on time and costs.  First came the logo, then the business cards and, finally, the website.  We’re pleased with the final product and, more importantly, Troy and Craig are happy and getting great feedback.

For the logo, it was important for the visual to say what it is they do, especially since their business name doesn’t clearly do so.  It was important to the guys that a rainbow of colors be included as they work with every color of threads.  At the same time, they didn’t want to sacrifice masculinity in the design.  Wendy and Keleigh did some preliminary sketches and gave the gentlemen a variety of art styles from which to choose.   The best of all worlds were then combined into the logo you see here.

Business cards were quickly ordered and, in the interest of getting their domain up and running so it could begin to ‘age’, the business card design was translated into a one-page website.  Craig and Troy got such a great response to the initial web page that they got motivated and did all their homework so we could move ahead quickly with a site build.  We love it when that happens!

Sabrina headed up this part of the project.  The men explained they wanted to lay out how their custom embroidery process works, from initial consultation to final product, including giving an idea of costs.  It was also really important for this friendly company to also use the site to share who they were, things they cared about, and connect with all the great community groups and customers they’ve met while living here on Washington’s Long Beach Peninsula.

As a result, Sabrina made their home page a blog.  This lets them post news about what they’re doing as a company and what’s up in their, or their customer’s, lives and made a special page for showcasing all their customers and linking to their websites. A “Customer of the Month” page was also designed.

This is a great example of a “lightly customized” blog site.  The guys didn’t need a ton of bells and whistles or high-end design customization so we were able to give them our standard install, which includes a variety of functional plug-ins, and choose a simple pre-made theme which could be easily customized to match the look and feel of the temporary page they liked so well.  The result is really low cost, yet highly professional-looking web presence.  And, since Craig and Troy are able to edit it themselves through a web browser (the training session is included in the cost of building the site), they’ll keep maintenance costs down.

These are a few of the many things we love about blog-based sites.  Site owners don’t have to compromise between spending way too much and having a site that looks homemade and unprofessional. And the tools included with our flavor of installation and setup allow our customers to keep their sites up-to-date without accidentally changing that professional look and feel.

And then there are the search engine advantages of this sort of site… Suffice it to say it is a good solution for a lot of folks. So take a click around and let the good men of Lost Weekend Clothing Company know what you need in the way of custom embroidery.  We know you’ll enjoy working with them.

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